KLM Royal Dutch Airlines just released a new video showcasing a social experiment they conducted. What if someone was in your personal space? Would you feel uncomfortable? Of course you would. This simple and easy to understand video explains that KLM knows what it's like to feel uncomfortable with someone in that protected space. The real message - we listen, we get you and we have a new program on European Business Class flights. Personally, I was sold with the new perk of an empty seat next to me. Now that's priceless.
Yes, this video summarizes a new program. But it's with simplicity of human behavior and a soothing pace that makes this perfectly toned ad a winner. But this is just an ad, right? Well I of course think about how to apply this to employees of an organization. What if we set a soothing tone, listened more intently and said we get you to our employees? It would be one step closer to engaging our colleagues - honest and simple. Now watch for yourself.
People are paid big bucks to create amazing ideas to spread the word or convince you to buy or care about something. Advertising and marketing can be found on TV, the Internet, in our mail, email, posters, on a car, even on someon's forehead, and almost anywhere. The trick is to find a connection with your audience. There have been so many great maketing ideas. But there has been so many unusual ones as well. It's time to spotlight the "creative" stuff out there. Watch and tell me which ones you think stand out of the crowd. Have one you love? Post a comment and share with me.
